ALTERNA
Since our founding in 1997, Alterna has been committed to a unique approach to beauty, integrating skincare technology into our luxurious haircare and styling products. We use only the finest natural ingredients and avoid harsh chemicals like parabens and SLS sulfates. Our products are designed to deliver high performance and tangible results both at home and in professional settings, without unnecessary additives. We continue to lead in clean beauty, and our new line, My Hair. My Canvas., expands this vision. This line features 100% vegan formulations and eco-friendly packaging, pushing the boundaries of sustainable and effective haircare. At Alterna, we are dedicated to enhancing our products and providing luxurious self-care experiences that benefit both hair and spirit.
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