Pureology Hydrate Shampoo 1L

Founded in 2001 in California, Pureology crafts premium post-color care products tailored to meet the diverse needs of all hair types and textures. Our concentrated formulas offer rich textures and luxurious lathers that not only pamper the senses but transform daily haircare into an indulgent ritual. The hallmark of Pureology is our Anti-Fade Complex, featuring a patented blend of ingredients that ensures vibrant, long-lasting color. Our high-performance products deliver dual benefits: they protect hair color while addressing specific hair needs. Committed to ethical practices, Pureology uses vegan formulations that exclude animal-derived ingredients or by-products. Furthermore, our products are sulfate-free, ensuring a gentle cleanse that respects the hair's integrity. We steadfastly oppose animal testing in all our processes.